If you know me, you're either fully updated on my discovery process—or you haven't heard a peep from me since I said sayonara to my first job and lept into the unknown.
So here's an update.
What I'm working on:
1. Building my "full stack" marketing skill set.
My #1 goal right now is to gain mastery in building a following online.
This involves very specific skills, knowledge & an ability to keep up with an ever-changing landscape of online marketing platforms and trends—which makes it overwhelming and exciting all at once.
But I couldn't be more thrilled. This shift from being a curious dabbler to full-on immersion into the world of branding & marketing has been a long time a-comin' for me.
2. Launching a website on herbal nutrition.
If we talked in 2015 about why I was leaving Google, you've probably heard me talk about Makelane, the website that would be an ecommerce business in health & nutrition.
But this has changed a bit (but not really all that much).
Quick update: I am still launching Makelane. And I am still focused on nutrition & wellness like before. But Makelane will be a podcast interview series (of about 20-30 episodes) on creatives & inspiration & meaningful work.
The wellness website will be a love project. I wanted to monetize it, but everything in me wanted to make it a total gift to the internet: my way of sharing the content and creating the community I wish I had. Stay tuned.
So these are a few key changes but the values and interests that led to the idea[s] haven't changed at all. They just split, changed business models (from, well, having one to not having one intentionally) and have become a little more true to what I wanted all along.
If you take some dynamite to your existing life and career to turn it all upside down for authentic work and growth, might as well go all in, right?
If you're curious, I'll be writing a full post dedicated to what the first idea (of ecommerce) was, why, how it's changed, and what the game plan is now.
3. Consulting & freelancing.
So, I know some stuff about PPC (thanks, Google!).
And I know some other stuff about the rest of the online marketing "stack" of skills, through years of studying, investing almost all of my savings in college into courses, and working in the marketing space for other businesses and brands as an intern, associate, contractor, and freelancer.
Now the theory finally becomes practice:
I get to help some great businesses grow online through the skills I have to offer. The big dream is to have a lot more skills and deeper expertise and to help a lot more businesses that I care about. And all mission-driven and game-changing ones. This feels like it's directly on the path towards my North Star, and I couldn't be more grateful.
4. I'm looking for my ideal startup marketing role.
I'd like to clarify something: I didn't leave Google to be self-employed. I left to learn & grow - in a different direction.
I left because I realized how much I loved branding & marketing, and that there were better and faster ways to become that expert than to stay at a big tech company as an AdWords account strategist.
So I decided to take the possibly faster, riskier, wilder route to becoming great at online branding.
And while I first thought the best way there was through starting my own thing, I realize now that this isn't necessarily true.
Besides, I just love being part of a team. I love building something great with smart people. And I love supporting the growth of a business vision I believe in.
These are actually kind of core to my dream career.
But it's hard to do have those things when the businesses you're helping are just "clients." And it's just not possible when you're just working on your own thing.
I care about meaningful work above all, regardless of whether I have a boss or a team or an office desk. So for the right mission and where I get to spread my wings in what I'm uniquely good at (instead of what I suck at), I do love being part of a company.
It just has to be a new and fast-growing one. And it has to be on a mission the whole team loves, so that's what I'm looking for.
Since all of this journey of discovery and dream-chasing is about meaning and passion, if I can't find something that's a strong fit I'd rather not just take the job to take the job anymore. I'm done with settling unless I really have to.
So this is what I've been doing. And you can soon expect the launch of a website whose name, page, and content are all under construction at the moment. Funny enough, though, it's not a different idea than what I started with: it's just the purest, least self-conscious version of that core idea.
Can't wait to share it with you.